Strategic storytelling for B2B & B2C brands.

A good story drives connection — and when it’s told strategically based on the words, voice, and tone your audience wants to hear, you give your customers the information they need, and the value they’re looking for.

I love spending my days helping businesses like yours grow their audience, maximize their marketing impact, and elevate their brand with strategic storytelling. The best bit? My supportive process is designed to help you gain a deeper understanding of your brand (and the clients that trust you).

The type of words I write:

Hello! I’m Carlene, a Montreal-based copywriter and content strategist for B2B and B2C brands.

I’ve written websites and microcopy for global tech brands, created website and brand copy for a high-end financial firm, crafted monthly SEO-friendly blogs for digital marketing agencies, and delivered complete content solutions for emerging businesses.


It was a pleasure to work with Carlene this past year. She was able to hit the ground running and captured our intended voice and brand very quickly. She had great communication and was able to manage our expectations, and most importantly, was reliable. We would be excited to work with her again.

Bryan Blend, Portable North Pole


Compelling copy is just a click away.