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Copywriting

How to Humanize Your Writing

The Nielsen Norman Group found that most users stay on your website less than 59 seconds. That means you’ve got less than 1 minute to spark a reader’s curiosity and capture their attention. The writing on your web pages determines how long a user will stay on your website. If your writing is too hard to read, […]

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Copywriting

Why Does Copywriting Matter?

Copywriting is an essential dimension of online marketing and presence, yet, is often overlooked. By strategically crafting words which drive a person to take a specific action, engaging copy can be the difference between a successful online digital marketing strategy and a flop. Whether you’re a budding entrepreneur or an established business owner, effective content […]

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Copywriting

Find Comfort In Routine: How to Work Remotely Successfully

Are you an entrepreneur, contract worker, or part-time remote employee? If you’re anything like me, the no-pants, no-alarm lifestyle can start to get the better of you. As good as it feels to sleep in and take advantage of not having a boss or coworkers expecting you to look somewhat presentable, the lack of routine […]