Stand out amongst the hustle-and-bustle.

Freelance copywriting for brands of all sizes.

As a copywriter who loves combining research and storytelling, I write anything that requires words for brands and businesses.

Take a peek at my copywriting services and get in touch anytime to get the process going. I want to make sure you’re happy from the get-go and am always happy to answer any questions you have, big or small.


Highly strategic, and completely you.

Combining experience in strategic competitive research with design thinking, I organize, write, and edit clear, SEO-friendly website copy, brand copy, and microcopy that humanizes complex user journeys while telling your brand’s story.

Content writing

The most effective content writing services for brands and products of any size are backed by a recognizable brand voice and tone.

I’ll help define your voice and tone and write content that guides your microcopy and brand messaging. Think of me as your go-to content writer and problem solver.

  • Press releases
  • Case studies
  • White papers
  • Ghostwriting
  • Reports
  • Email newsletters
  • Social media captions
  • Copyediting

Don’t see what you’re looking for? Get in touch — I’ll get back to you within 48 hours!

Content strategy

Put your words to work with a content strategy that delivers the right content at the right time. Streamline your brand messaging, organize your information, and make sure you’re making the most of your marketing efforts.

Starting from scratch? I create quarterly content calendars, SEO-friendly blogs, voice and tone guides, and value-filled articles designed to benefit both your brand and your audience.

Feel supported from the get-go.

This workflow gets to the heart of your client-centric brand or product to craft copy that converts.

Pricing is estimated per-project and based on the time I dedicate to your project and includes one round of revisions.

Based in Montreal? I’m happy to discuss in-office work and copyediting services for English content.


We’ll start with a short survey and consult call to establish your needs so I can craft a solution. Once you’ve signed on the dotted line, I’ll send my discovery questionnaire to learn more about your brand and customers, guiding the rest of copy development process.


I’ll create a content outline or website wireframe summing up the structure of your content. Delivered in a Google Doc, you’ll leave your notes in the document before I dive into writing.


I use all of the information available to me — and in-depth researching on my end — to write effective copy and content, signed, sealed, and delivered for your review.


All deliverables are subject to one round of edits. For website and brand copy,  we’ll have a live review call to walk through the copy for a simplified editing process. Your thoughts are addressed in real-time, and all subsequent edits will be made in the Google Doc so little ol’ me can make necessary edits.


All final deliverables are sent to you (or your design team) for implementation and the final invoice is sent. Happy days, indeed!

“I’ve known Carlene for a few years now. Carlene was a great asset to help me build the Hakim Family Nutrition website from the start. She is very enthusiastic, professional, organized, and trustworthy. As a registered dietitian in private practice, I really enjoyed working with Carlene, as she was available to help me whenever I needed. I absolutely recommend Carlene’s professional services to others.”

Elahe Askari, Hakim Family Nutrition

Ready to chat?

I’ll be in touch within 48 hours. Pinky promise.


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