Stand out amongst the hustle-and-bustle.

Tell your story and show your customers why your brand is the best at what you do.

Whether you’re looking for SEO-friendly website copy, magnetic brand copy, or ongoing content strategy that delivers ROI (think blogs, email newsletters, or social media descriptions), I begin every project with a consultation call and comprehensive estimate.

Let’s put your words to work.

Pricing is estimated per-project and based on the time I dedicate to your brand (I only work with one or two clients each month!) and includes one round of revisions.

Based in Montreal? I’m happy to discuss in-office work.

Website copy

Combining experience in strategic competitive research with an innate curiosity as to why people make the choices they do, I deliver the clear, SEO-friendly copy that makes your business the clear solution for your customers.

Brand copy

Highly strategic, and completely you. The most effective copywriting is backed by a clearly-defined brand voice and tone. From defining your values to creating a sleek tagline, brand copy gives you a useful toolset to support all future writing work. 

Ongoing content strategy

Put your words to work with clear messaging your customers will actually want to read. I craft quality content on a month-to-month basis that delivers value for your both your brand and your audience.

  • Blog posts
  • Email newsletters
  • Social media captions
  • Ghostwriting
  • Reports
  • Case studies
  • SEO updates

Don’t see what you’re looking for? Fill out the contact form at the bottom of the page for a custom quote.

Feel supported from the get-go.

This workflow allows me to get to the heart of your client-centric brand and craft copy that converts.

Consult

We’ll start with a short survey and consult call to establish your needs and where copywriting fits in. Once you’ve signed on the dotted line, I’ll send my discovery questionnaire to learn more about your brand and customers, guiding the rest of copy development process.

Outline

I’ll create a website copy wireframe or content outline summing up the structure of your copy or content. Delivered in a Google Doc, you’ll leave your notes in the document before I dive into writing.

Write

I use all of the information available to me — and some competitive research completed on my end — to write effective copy and content, signed, sealed, and delivered for your review.

Review

All deliverables are subject to one round of edits. For website and brand copy,  we’ll have a live review call to walk through the copy for a simplified editing process. Your thoughts are addressed in real-time, and all subsequent edits will be made in the Google Doc so little ol’ me can make necessary edits.

Deliver

All final deliverables are sent to you (or your design team) for implementation and the final invoice is sent. Happy days, indeed!


“I’ve known Carlene for a few years now. Carlene was a great asset to help me build the Hakim Family Nutrition website from the start. She is very enthusiastic, professional, organized, and trustworthy. As a registered dietitian in private practice, I really enjoyed working with Carlene, as she was available to help me whenever I needed. I absolutely recommend Carlene’s professional services to others.”

Elahe Askari, Hakim Family Nutrition


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